During 2009–12, new memberships, retention rates and time spent on the site decreased.
In July 2012, the 78-year-old e Harmony founder came out of retirement to become chief executive.
Prospective members complete a proprietary questionnaire about their characteristics, beliefs, values, emotional health and skills.
Not everyone who joins Parship is looking for marriage, but Parship is specifically for people who are looking for a long-term relationship.
Compatibility is at the heart of a successful long-term relationship, whether or not it is formalised with a wedding ceremony of some kind.
A recurring complaint by eharmony customers for years is the misuse of the website to incur auto-renewals from members.
Members frequently discover that the website lacks a stable cancellation for membership or the auto-renewal subscription.