In 2013, restaurant chain Tim Hortons created a new donut in Priestley's honor, entitled "The Priestley".
It was not rolled out on a nationwide scale, however. He rallied a Toyota Celica All-Trac ST185 in the SCCA Pro Rally Series during the early to mid-1990s.
In the article, Priestley said, "I'm excited to be able to spend the month of May in Indy with my good friends and be a part of the greatest open wheel race," "It's been more than five years since my accident, and it's going to be so good to get to see everyone." Despite the team's enthusiasm, it suffered a crash during the second weekend of qualifying then had subsequent gearbox problems and failed to qualify for the race.
Priestley was among the owners of the FAZZT Race Team, which competed in the Indy Car Series in 2010 with Canadian racer Alex Tagliani.
They initially entered a car in the 2008 Indianapolis 500.
The car was prepared by Indianapolis-based Sam Schmidt Motorsports and the driver was Max Papis.
He is best known as the virtuous Brandon Walsh on the television series Beverly Hills, 90210 (1990–2000) and for his role starring as Richard "Fitz" Fitzpatrick in the show Call Me Fitz (2010-2013).
Priestley first started his television career doing commercials for companies such as Fletcher's Meats and then guest-starring as Bobby Conrad a.k.a.
The drama is based on John Wyndham's best-selling post-apocalyptic novel, The Day of the Triffids.
He also directed two episodes of The Secret Life of the American Teenager: "Slice of Life" and "Just Say No".
They appeared on August 26, 2008 and September 9, 2008 on ABC Family.
In 1990, Priestley was chosen as Brandon Walsh on the hit series Beverly Hills, 90210.
The show garnered worldwide fame and made Priestley a teen idol, he was nominated for two Golden Globes for his work on the show. He remained on the show until 1998, when Brandon moved to Washington, DC.